Sample Plan of Action
This is a complete sample for a made-up seller, "Northline Home Goods", whose account was deactivated under Section 3 after two "not authentic" complaints on one ASIN. The seller, the ASIN, the supplier and every number are invented. A real plan is written only from what you send us, in this same shape.
The shape Amazon's reviewers expect: (1) root cause, (2) corrective steps already taken, (3) preventive steps, then a list of the documents attached and what each one shows. Short. Specific. Dated. No apologies, no stock levels, no "please".
1. Root cause
Between 3 and 18 September 2026 we sold 24 units of ASIN B0XXXXXXXX (the "Northline 1.5 L glass kettle", brand Kettleworks) that had been bought as a liquidation lot of 85 units from a reseller, not from Kettleworks' authorised distributor. We did not ask the reseller for the brand's distribution paperwork before buying. Two buyers (orders 112-XXXXXXX-XXXXXXX and 113-XXXXXXX-XXXXXXX) reported the item as not authentic; both packages had a retail box that differed from the current Kettleworks packaging.
2. Corrective steps already taken
- On 20 September 2026 we created removal order 2026-09-20-R for all 61 remaining units from the liquidation lot; FBA confirmed receipt of the removal on 27 September. None of those units will be relisted.
- Both buyers were refunded in full on 19 September; the two orders are listed below.
- We stopped buying from the reseller on 19 September and have no open orders with them.
- Every other unit of ASIN B0XXXXXXXX now in FBA (120 units) was bought from Northline Distribution, Kettleworks' listed distributor; the invoice is attached (document 1).
3. Preventive steps
- Before any purchase order, the supplier is checked against the brand's published distributor list or a written brand authorisation; a copy is saved in our supplier file. Liquidation or reseller stock is not bought for any branded ASIN.
- Every invoice is filed by ASIN with the quantity received, so a supply-chain request can be answered the same day.
- On arrival, each batch is compared with the brand's current packaging and the listing images; a batch that differs is held, not sent to FBA.
- Account Health is reviewed every Monday; any product-authenticity complaint is answered within 48 hours with the invoice for that batch.
Documents attached
| # | Document | What it shows |
|---|---|---|
| 1 | Invoice 10492, Northline Distribution, 2 Aug 2026 | 120 units of ASIN B0XXXXXXXX; our legal name and address exactly as on the seller account; supplier name, address and phone; unaltered, full page. |
| 2 | Removal order 2026-09-20-R and FBA confirmation, 27 Sep 2026 | 61 units of the liquidation lot removed from FBA. |
| 3 | Refund confirmations for the two orders, 19 Sep 2026 | Both complaining buyers refunded in full. |
| 4 | Kettleworks authorised-distributor page, printed 21 Sep 2026 | Northline Distribution listed as an authorised distributor. |
What is deliberately not in it
- No apology paragraph, no mention of stock value, income or family.
- No claim that "all policies were read"; the preventive steps are concrete actions with a trigger and a frequency.
- No invoice created, edited or "cleaned up" by anyone but the supplier. Amazon checks invoices with suppliers; an altered invoice ends the account for good.
- Nothing that cannot be supported by a document in the list.
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